2017-05-30T16:14:49Z

The INSIDER Summary:

• Makeup artist Paint Dat Face received backlash for posting an Instagram photo of a white woman after he gave her a makeover that made her look like a black woman.
• In a disclaimer, the artist claimed dark makeup, brown eyes, and a turban headwrap were used to celebrate "the beauty of another woman's culture."
• However, the image sparked outrage on Twitter where people questioned why a black model wasn't asked to participate instead.
• The makeup artist has since deleted the photo and disclaimer, and said he deleted the post due to "negativity."
  

A makeup artist recently went viral after posting a "transformation" picture of a white model wearing dark makeup, brown eyes, and a headwrap on Instagram.

The LA-based artist Paint Dat Face — who has over 65,000 followers — wrote a hefty disclaimer to caption the controversial photo, which he created with model Anna Thorsell.

However, many people have argued that his actions were problematic and racist, and accused the artist of blackface.

Here's the disclaimer in full:

Makeup artist Paint Dat Face deleted the disclaimer he wrote under his viral Instagram post. Screenshot via BuzzFeed/Instagram

 

A portion of the caption reads: "This is a transformation that I've been holding back from releasing for a while now, solely because of the fear I've had of people turning it into a racial scandal against me. THIS IS NOT ABOUT A RACE CHANGE. This is about one woman acknowledging, embracing, and celebrating the beauty of another woman's culture."

Due to the flack he received, Paint Dat Face eventually deleted the post and made his Instagram account private. By that time, however, the internet had already gathered screenshots and took to Twitter, expressing outrage while questioning why he didn't simply choose a black model to illustrate his motive.

—r (@rihonardo) May 28, 2017 —@haaaylola (@haaaylola) May 28, 2017—FancyFallonMua (@fancyfallonmua) May 28, 2017—Third Force (@NalediMashishi) May 28, 2017

On May 29, Paint Dat Face issued a questionable apology via a public Instagram post, which said: "I deleted the post, not because I had regret or saw wrongdoing, but because of the negativity social media turned it into."

The transformation that I recently posted of a woman transformed into a woman of another culture has been highly criticized by those who don't understand the message. I deleted the post, not because I had regret or saw wrongdoing, but because of the negativity social media turned it into. It's been assumed by most that my intentions were to transform my model into a black woman. Truth is, my intentions were to keep the look vague enough to be relatable to many women of different cultures, but the true inspiration of the overall look came from my Cuban heritage. Although I am saddened by how many people are angered, I can't offer an apology for my artwork and for what I find to be beautiful. The transformation came from a place of love and was not about mocking one's race, but rather about celebrating it. I am so proud to be illustrating a woman representing several cultures along with their achievements, beliefs and histories. Art is interpreted differently by all and sometimes it's uncomfortable, but making this world a better place starts with our mindset - thinking positive, showing love and practicing unity.

A post shared by Makeup + Hair (@paintdatface) on May 29, 2017 at 12:40pm PDTMay 29, 2017 at 12:40pm PDT

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